Creative strategist, curious explorer, public speaker and author

Jeroen van Geel

Driven by curiosity, guided by rationality. Jeroen is creative director at Morrow and an international speaker and author.

Driven by curiosity

"If your dreams don't scare you, they're not big enough." This quote by Ellen Sirlead Johnson is one of Jeroen's big drivers. Always moving forward.

Over the years Jeroen has helped push forward many innovative projects, ranging from the automated passport control systems at Schiphol Airport to a next generation car configurator and the smart projector Beam. He has previously worked as interaction director at Fabrique and was the editor in chief of Johnny Holland (2007 – 2010), a renowned magazine on the field of interaction design.

In 2013 he co-founded Oak & Morrow. A completely media-agnostic strategic design studio on a mission to create future experiences that matter. 

Jeroen spends a lot of his time on so-called Dream Projects, with the goal to bring back a bit of wonder into the world. Even if it’s just for himself.

In his early years he has also been an editor in chief and author for several gaming magazines in the Netherlands (1995 – 2001). Whenever he plays games he can use the excuse that he’s working.


Beam – a smart projector that fits in any light socket

iF Award, Red Dot, CES Innovation Award

ADCN – a book with emotion which changes to black when nobody reads it for some time.

9292 – public transport information for millions of Dutch people

European Design Award

No-Q – the automated passport control systems at Schiphol Airport

Mazda Car Configurator – a next generation car configurator.

Het Verhaal van Peter – interactive documentary to gain attention for personalised budgets

European Design Award, Awwwards

Mimispot – social network for Sub-Saharan Africa

Public Speaking

Looking for an energetic, positive and engaging speaker for your event? Interested in getting inspired about topics such as pitching ideas, innovation, design thinking and making things happen? You're at the right place.

Jeroen has many years of experience as both a speaker and workshop facilitator. He loves working with both big and small audiences, at global conferences, universities or corporate events. Jeroen has given talks at events around the globe, ranging from Kyiv and Shanghai to Oslo and Vancouver.

Topics he loves talking about: design thinking, innovation, futures thinking, pitching ideas, interaction design, connected products.

Interested in having him at one of your events? Contact Jeroen.

Make people fall in love with your ideas

Pitching Ideas

We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it to be rather difficult.

For one reason or another, pitching ideas is one of the most undervalued practices in our field of expertise. From convincing a colleague to opt for a certain methodology to persuading a customer to go for a certain concept. You can have the best ideas in the world, but if you are not able to bring them across, they will never become reality. 

In this book the author will take you inside of the heads of the people you have to convince. Pitching Ideas will help you to find the essence of the idea you want to get across and will explain how you can really convince the right people in the end. 

Get in touch

Interested in working together with Jeroen on a cool project? Want to invite him to speak at your event or host a workshop? Don’t hesitate and get in touch.