Hi! 👋 I'm Jeroen van Geel. Creative. Strategist. Optimist.

I’m a creative strategist creating experiences for spaces, places & people.
I connect strategy and imagination to shape experiences that resonate: today and into the future.

Some projects are bold and public: city branding, spatial strategies, outdoor experiences, exhibitions, and public installations. Others are quiet and intimate: a sensory intervention, a story, a ritual, a subtle shift in perspective.

I see every project is an opportunity to invite, connect, inspire, and transform. To create meaning that lingers.

Shaping strategic futures

I craft strategies that connect vision and reality: helping people, brands, and places move forward with clarity.

Design & brand strategy, vision development, positioning, foresight

Creating meaningful experiences

I turn ideas into experiences that engage. From bold public areas and interactive products to quiet, sensory interventions.

Concepting, product design, interactive design, spatial design

Giving talks & workshops

I love to teach and speak about creativity, curiosity, and design: helping others think differently and act with purpose.

Keynotes, workshops, masterclasses, mentoring

Spatial • Interactive

Anton de Kom interactive

An interactive experience celebrating the life and legacy of Anton de Kom: writer, activist, and voice of resistance.

Spatial • Branding

Veluwe aan Zee

A new name and identity for a familiar place. A rebrand that reconnects people to nature, leisure, and the surprising beauty of the Veluwe’s waterfront.