Jeroen van Geel
Driven by curiosity. Guided by rationality.
I’m a creative strategist working with places, people, and experiences.
I connect strategy and imagination to shape environments that resonate: now, and into the future.Some projects are bold and public: city branding, area strategies, outdoor experiences, exhibitions, public installations.Others are quiet and intimate: a sensory intervention, a narrative, a ritual, a scent, a subtle shift in perspective.Every project is an opportunity to invite, connect, inspire, and transform.
Work
As a creative strategist, I’ve helped shape spaces, systems, and stories across a range of organizations and industries. From improving the passenger journey at Schiphol Airport to crafting museum exhibitions.
City & areas ↓
Veluwe - How do we turn the Veluwe into a place of endless discovery? (strategy, service design - work done at Morrow)
Breda - helping to shape the city’s positioning towards the future (brand strategy, campaigns)
The Hague - Improve connection between entrepeneurs and the city (strategy - work done at Morrow)
Veluwe aan Zee - (brand strategy, service design - work done at Morrow)
Neder-Germaanse Limes (strategy)
Nagele (brand strategy - work done at Morrow)
Spatial experiences ↓
Anton de Kom interactive (concepting & creative direction - work done at Morrow)
Nationaal Park Rotterdam - permanent exhibition (concepting, creative direction - work done at Morrow)
STAM permanent exhibition (concepting (overall), UX, creative direction (interactives) - work done at Morrow)
De Voorleestent (concept & creative direction - work done at Morrow)
Product experiences ↓
Beam, the smart projector (concepting & creative direction - work done at Morrow)
Schiphol e-gates (concepting, UX - work done at Fabrique)
Revivre (concepting & creative direction - work done at Morrow)
Interactive ADCN Yearbook (concepting creative direction) - work done at Morrow)
Some of the companies I've had the pleasure to work with Schiphol Airport, KLM, PON, Breda Marketing, gro-up, Eneco, Ultimaker, Nation.Africa, Sea Shepherd, Adyen, Natuurmonumenten, World museum, Bit Academy, Sta.M Ghent, Fietssport, Qnoop, 9292, Google, Mazda, Natural history museum Rotterdam, Boijmans van Beuningen, Pieter Pot, Liberty Global, Boombrush, Sproutje... and many more.
Speaking
Looking for an energetic, positive, and engaging speaker or workshop facilitator for your event? Don't look any further! (Well.. unless you are looking for a talk on Cheraw Dancing, that isn't my expertise)I've given talks and workshops to audiences around the globe; from Kyiv and Shanghai to Oslo and Vancouver.Topics I speak on include:
→ Creative strategy for places, brands, and cultural spaces
→ Designing experiences that connect people to meaning and place
→ Pitching bold ideas with clarity, conviction, and heart
→ Leading with curiosity: how asking better questions opens up better futures
→ Turning vision into real-world impact through imagination and designEvery session is tailored, participatory, and rooted in lived creative practice.
Writing
Immersed in the world of words, I find immense joy in writing. Besides children's book for my kids I have done some more serious writing.Pitching Ideas
Convincing, persuading, and making ideas a reality—this book explores the undervalued practice of pitching ideas. Dive into the essence of bringing ideas to life and mastering the art of persuasion."Pitching ideas is the most comprehensive book I have seen on the topic. Packed with tons of useful advice. Get it." - Tomer Sharon, Head of UX at WeWorkGet Agile! Scrum for UX, Design & Development (co-author)
This book is a practical guide, aimed at everyone who works on interactive products in a design & development environment. It contains all of the information required for getting started with Scrum.Upcoming books?
Currently I am navigating the uncharted waters of two new book projects, though no promises yet on release dates. 📚✨
Contact
Interested to work with me? Or just want to get in touch for a ☕? Don't hesitate and send me a message.
Thank you
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