Hi! 👋 I'm Jeroen van Geel. Creative. Strategist. Optimist.
Creative strategist for culture, heritage & landscape.
I work on two levels. I create experiences that can be felt today, and I develop strategies meant to last. Places, stories, landscapes, and objects are shaped so they can be lived, experienced, and carried forward.
The aim is connection: with the past and the future. Sometimes that sparks excitement. Sometimes it deepens a bond, touches a nerve, or opens something unexpected.
My services
Experience-led strategy
I develop strategies that focus on how culture, heritage and landscape are experienced, helping places move forward without losing what matters.
Brand strategy, experience strategy, positioning, service design
Meaningful experiences
I turn ideas into experiences that engage. From bold public areas and interactive products to quiet, sensory interventions.
Concepting, product design, interactive design, spatial design
Talks & workshops
I love to teach and speak about experience design, curiosity, and design: helping others think differently and act with purpose.
Keynotes, workshops, masterclasses, mentoring
Work
The Roman Border: Limes Nexus
Life in Nagele